Digital empowers beauty products, and one code for each item builds a brand defense line

Core Industry Pain Points

1. Rampant Counterfeiting & Substandard Products: Damages brand reputation and threatens consumer safety.

2. Difficult Dealer Management: Agents' unauthorized regional or malicious diversion of goods disrupts market order and pricing systems.

3. Inefficient Channel Management: High promotion costs, distorted data, and blind spots in execution and feedback.

4. Data Silo Phenomenon: Dealers operate independently, lacking unified data support for precise decision-making.

Defender Digital Platform Solution

Centered on "one item, one code" technology, we build a digital management platform covering the entire lifecycle from "warehousing - circulation - sales," achieving four core functions:

1. Production Line Coding & Data Collection:

   Dynamic online coding establishes a multi-level closed-loop association for single items, cases, and pallets, providing a data foundation for tracking and marketing.

2. One Item, One Code Anti-Diversion System:

   Automatic recording of inbound and outbound information via scanning devices (PDAs, industrial PCs, etc.), combined with backend-defined distribution ranges, enables intelligent diversion early warnings.

3. Traceability & Anti-Counterfeiting System:

   Consumers can scan codes to verify authenticity and trace product origins, helping companies accurately identify counterfeit products.

4. Loyalty Marketing System:

   Increases consumer repurchase rates and brand loyalty through points redemption for gifts.

Classic Case Study: ACWELL (Korean Cosmeceutical Brand)

• Company Background: ACWELL is a representative Korean herbal skincare brand in the cosmeceutical field, meticulously developed by Korea's renowned BNH Cosmetics Co., Ltd. ACWELL perfectly combines traditional ancient beauty wisdom with modern technology, focusing on fundamentally improving skin and gently caring for sensitive skin. It conditions sensitive skin from within. Its core ingredient, PURITOX眞, i

• s extracted using unique high-tech production from natural herbal plants like Cimicifuga, Pueraria, Peony, and Licorice. It is safe, non-irritating, and mild in nature. ACWELL insists on customizing the most suitable skincare products for East Asian women's skin, and consumers recognize it as a new-concept basic skincare product suitable for Asian skin.

1. Solution & Achievements:

   • Application: Smart logistics, traceability, and anti-counterfeiting digital services.

   • Results:

     • (1) Unique digital labels ensure genuine product circulation, building a digital anti-counterfeiting system.

     • (2) Real-time monitoring of product flow prevents diversion, enhancing management efficiency and market competitiveness.

2. Core Value:

   • (1) Quality Traceability: Quickly identifies problematic links, safeguarding consumer rights.

   • (2) Market Control: Automatically warns of diversion, maintaining the pricing system.

   • (3) Precise Marketing: Data-driven strategy adjustments, enhancing user stickiness.

   • (4) Brand Protection: Uses technological means to combat counterfeiting, strengthening brand trust.

Through full-link digital management, we help cosmetic companies achieve transparent and intelligent transformation from production to consumption, enhancing operational efficiency and market competitiveness.