Summary
Yashili International uses "One Item, One Code" and "One Can, Three Codes" technologies to build a full-chain digital platform, precisely combating counterfeit goods and automatically alerting potential counterfeit products. This solution enables full product traceability, effectively protecting consumer rights, enhancing brand trust and market operational efficiency, and setting a new benchmark for the maternal and infant industry.
Solutions for the Maternal and Infant Industry
I. Industry Background & Core Pain Points
Rampant Counterfeiting & Substandard Products: Consumers find it difficult to distinguish genuine products from fakes, and brands struggle to combat counterfeits at the source.
Difficult Distributor Management: Agents' cross-regional and malicious diversion of goods disrupts market order and pricing systems.
Severe Channel Diversion: High promotion costs, poor data authenticity, and blind spots in execution and reporting.
Data Silo Problem: Various systems operate independently, lacking data integration and making it difficult to support precise operations.
II. QS Digital Platform Solution
Centered on "one item, one code" technology, we build a full-link digital management platform covering production, warehousing, sales, and in-store marketing to achieve the following goals:
Anti-Counterfeiting Labels:
Each product is given a unique "electronic identity card," combining digital and physical anti-counterfeiting technologies, allowing consumers to quickly verify authenticity by scanning.
One Item, One Code Anti-Diversion:
Through coding and data association, it automatically collects scan data from distributors, retail stores, and consumers, compares it with pre-set distribution ranges, and provides intelligent alerts for diversion.
Anti-Counterfeiting Traceability:
Establishes a digital traceability system where consumers can scan a code to instantly trace the product's full-process information. Companies can use the scan data to precisely identify counterfeit products.
QR Code Marketing:
Through scan-for-red-envelope promotions and movement tracking, it connects companies, distributors, stores, and consumers to create a precise marketing ecosystem (e.g., more inventory for wholesalers, visible sales for store owners, and incentives for sales associates).
III. Classic Case Study: Yashili International
Company Background:
Founded in 1983, with 4 production bases worldwide (China, New Zealand, Australia, Denmark) and 4 milk sources (Europe, Australia, New Zealand, Americas). It has over 5,000 employees and assets worth billions.
Solution & Achievements:
(1) Brand Anti-Counterfeiting:
Adopted "one item, one code" and encryption algorithms, combined with complex processes, to give products a unique, non-replicable anti-counterfeiting label, effectively curbing the circulation of fakes.
(2) Production Line Transformation for Anti-Diversion System:
Implemented "one product, one code" to track channel circulation data in real-time. The system automatically detects the sales location and alerts for diversion, standardizing market order.
(3) Full Product Traceability:
Established a "one can, three codes" system (traceability code, anti-counterfeiting code, verification code), allowing consumers to scan and trace the entire process of the milk powder. It maintains market order and protects channel profits through a risk control mechanism and digital operations.
Core Value:
Through digital technology, it has achieved precise打击假货 (counterfeiting, in context), automated diversion alerts, rapid quality traceability, and built a direct communication channel between the brand and consumers, enhancing consumer trust and market operational efficiency.