Wine anti-counterfeiting action: building a bridge of consumer trust

Wine anti-counterfeiting action: building a bridge of consumer trust

Summary

In order to ensure that consumers can taste authentic Moutai and maintain the brand's century-old reputation, anti-counterfeiting labels have played an important role in Moutai.

As one of the representative brands of Chinese liquor, Moutai is highly respected in the domestic and international markets. With the continuous growth of market demand, counterfeit Moutai has begun to emerge quietly. These counterfeit products are not only far from the original in taste and quality, but also seriously damage the interests and health of consumers. At the same time, the blow to the brand image of Moutai is also immeasurable. The proliferation of counterfeit products has made consumers full of doubts when buying Moutai, and their trust in the brand has gradually declined.
Moutai and our cooperation
In 2009, Moutai Company found us. Faced with this severe situation, we communicated with our professional anti-counterfeiting technicians and jointly created a series of advanced anti-counterfeiting labels.
When you peel off the surface of the barcode, you will see a unique, non-repeatable 16-digit blue and black number. This string of numbers can be used to query the system to determine whether the product is real or fake. After the first query, if you enter the number again, it will be prompted that the number has been queried and cannot be queried repeatedly, thereby playing an anti-counterfeiting role.




Finally, thanks to the anti-counterfeiting label, Moutai has won wide acclaim from all walks of life. It not only demonstrates the company's responsible attitude towards consumers, but also reflects the company's responsibility in maintaining market order and industry norms. The brand image of Moutai has been greatly improved, and it has become a benchmark for Chinese companies in the field of anti-counterfeiting. At the same time, the successful experience of Moutai has also provided valuable reference for companies in other industries, promoting the improvement of the anti-counterfeiting level of the entire market.