The second-hand luxury goods market has boomed. Why is the certification system inseparable from third-party anti-counterfeiting labels?
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- publisher
- fy
- Issue Time
- Nov 15,2025
Summary
Guangzhou Qingsong Co., Ltd. has officially launched a brand-new intelligent anti-counterfeiting label system that integrates blockchain technology. Its goal is to provide a one-stop brand protection and digital marketing empowerment solution for overseas brands. This solution not only fully complies with the upcoming regulatory compliance requirements, but also redefines the value boundary of anti-counterfeiting labels by deeply integrating blockchain with digital marketing functions.
Recently, the clear signals released by the EU legislative body indicate that the anti-counterfeiting requirements for luxury goods and other high-end products will shift from "recommendation" to "compulsory". This change has triggered widespread "compliance anxiety" in the luxury goods, high-end wine, electronic accessories and beauty product industries. At the same time, social news such as "fake World Cup jerseys" and "fake wine in genuine bottles" have frequently appeared in the media, continuously eroding consumers' brand trust.
The CEO of Guangzhou Tixiong stated at the press conference: "The current battle for brand protection is a war fought simultaneously on three fronts: regulations, technology, and user experience. Our mission is to provide customers with the weapons to win this war. The new generation NFC anti-counterfeiting solution is the answer we have presented. It answers many of the questions that customers are searching for: 'In the era of new regulations for luxury product anti-counterfeiting making NFC anti-counterfeiting labels a standard, how should we act?'" ’”
Technical core: Beyond verification, build an "trust-as-a-service" ecosystem
The new generation solution released this time has its core competitiveness lying in the innovation in three dimensions:
1. Seamless and compliant ultimate experience: The core uses high-performance NFC chips. Consumers only need to gently touch the product label with their mobile phones and do not need to install any additional applications. They can immediately jump to the official verification page within seconds. This process fully complies with the highest standards of "accessibility verification" set by the EU regulations, fundamentally solving the technical loophole of "why my QR code anti-counterfeiting label is still being widely counterfeited" - because NFC chips are difficult to physically replicate and the communication process is encrypted, making them impossible to be hijacked by counterfeiting software.
2. Blockchain-enabled trustworthy traceability: Behind each label lies a product life line stored on a distributed blockchain, which cannot be tampered with. From raw material procurement, production line, quality inspection to cross-border logistics, all key data is recorded on the chain. This provides an absolutely trustworthy "digital passport" for the "wine anti-counterfeiting traceability solution" and high-end electronic products, making it impossible for counterfeiters to have any foothold.
3. Super entrance for smart marketing: The verification completion page is no longer the end point; instead, it is the starting point for brands to establish a deep relationship with consumers.
Guangzhou Tielong customizes a backend for customers, allowing brand owners to flexibly set the interactions after scanning the code - whether guiding to a live broadcast of the new product launch, distributing cross-category coupons, or inviting attention to the brand's social media, all can be easily achieved. This perfectly illustrates the advanced value of "how QR code anti-counterfeiting labels integrate traceability and marketing functions", transforming the anti-counterfeiting cost center into a marketing profit center.
