Qs Defender has launched the holographic series of anti-counterfeiting labels, ushering in a new era of optical anti-counterfeiting.

In the past, brand owners often had to choose between visual anti-counterfeiting measures (such as holographic labels) and digital anti-counterfeiting methods (such as QR codes). However, as counterfeiting techniques have advanced, the defenses based on a single technology have been frequently breached. 

"Static QR codes can be copied by taking pictures, while isolated holographic tags, although difficult to counterfeit, cannot provide data interaction and traceability capabilities," Qs Defender stated. "The real solution lies in integration. Our latest 'Star Shield' series integrates the customized 3D dynamic hologram with the dynamic QR code of one thing and one code at the physical level. This is equivalent to equipping the product with both a 'visual ID card' and a 'digital DNA'." 

Dual-core Verification: The Golden Process for Building Consumer Trust 

This new type of label has established for consumers a simple and reliable "three-step verification" golden procedure: 

1. First glance: Consumers initially make a preliminary authenticity judgment by observing the three-dimensional and dynamic changing effect of the holographic pattern on the product packaging with their naked eyes. The unique optical effect provides the brand with the most direct visual barrier.

2. Second scan: Use a smartphone to scan the unique QR code combined with the holographic pattern. The system will automatically redirect to the official verification platform.

3. Third interaction: The verification page not only displays a security prompt of "first query", but also becomes a portal for the brand to interact with users, integrating various functions such as product traceability information, activation of member points, and distribution of exclusive coupons. 

Holographic Labels (2D/3D): The core value lies in visual intimidation and aesthetic enhancement. Through laser holographic technology, three-dimensional and dynamic image effects are created, making them extremely difficult to be accurately replicated. 3D holograms even present a realistic three-dimensional effect on a flat surface, with a higher technical threshold. Together, they form the first visual security barrier on brand packaging.

· QR Code + Coated Labels: The core advantage lies in data carrying and interaction capabilities. By peeling off the coating to obtain a verification code, or directly scanning the QR code, the essence is to connect the digital entrances of the online and offline worlds. The current trend is to adopt dynamic QR codes with "one item, one code", which records the initial query information, effectively preventing batch copying, and transforming the simple verification behavior into the starting point of deep user interaction and data accumulation.